Marketing
Explore digital marketing, branding, and consumer behavior to create impactful business strategies.
  • 6
    Semesters
  • 110
    Credits
  • 11 mln
    soums per semester
About This Program
The Bachelor of Arts in Marketing at Tashkent Metropolitan University is a cutting-edge program designed to equip students with the skills and knowledge required to thrive in the fast-paced world of marketing.

Combining theoretical foundations with hands-on experience, the program provides a comprehensive education that prepares students to meet the demands of modern businesses.

Students will explore key areas such as consumer behavior, digital marketing, brand management, and strategic marketing, gaining insight into how to connect with audiences and drive business growth.
With a curriculum aligned with international standards, the program emphasizes practical applications through case studies, real-world projects, and internships.

At TMU, marketing is more than a field of study—it’s a dynamic journey into the art and science of communication, creativity, and strategy.

This program is ideal for students who aspire to become leaders in the marketing industry, equipped to craft innovative campaigns, analyze market trends, and build impactful brands in an ever-evolving global landscape.

Why Choose This Program?
  • Global Perspective
    Gain a deep understanding of international markets, consumer behavior, and cultural nuances, preparing you to excel in a globalized economy.
  • Practical Experience
    Work on real-world projects, internships, and case studies with leading companies to apply your knowledge and build a professional portfolio.
  • Innovative Curriculum
    Explore cutting-edge topics like digital marketing, brand management, data-driven decision-making, and social media strategies.
  • Career-Ready Skills
    Develop expertise in market research, creative problem-solving, and communication—skills that are highly sought after by employers in the marketing field.
Program Content

The Bachelor of Arts in Marketing program covers a broad range of topics to ensure a well-rounded education. Key courses include:


  • Principles of Marketing
  • Consumer Behavior and Psychology
  • Digital Marketing
  • Marketing Information Systems
  • Project Management
  • Strategic Management
  • Product Design

Click here to See the Program Curriculum.

Unlock Your Future at TMU!
Apply now to Tashkent Metropolitan University and take the first step toward academic excellence! Explore our available scholarships and discover opportunities to make your education more affordable. Don't miss your chance to join a vibrant learning community—apply today!
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