Master of Science in Marketing
Master strategic marketing, digital analytics, and consumer insight to lead brands in a global marketplace.
- 4
- 4 Semesters
- 64
- 64 Credits
- $3,000
- per academic year
The Master of Science in Marketing at Tashkent Metropolitan University prepares graduates to lead marketing strategy in a fast-changing, digital-first environment. The program blends classic strategic marketing principles with modern digital analytics, consumer behavior research, and brand management practice.
Students learn to design and evaluate integrated marketing strategies across traditional and digital channels, using real data and analytics platforms to measure campaign performance and consumer response. Coursework in consumer psychology, market research, and international marketing builds the strategic judgment needed to operate in diverse and competitive markets.
The program culminates in a consulting-style capstone project, where students work on a real or simulated brand challenge — developing, presenting, and defending a full marketing strategy in front of faculty and industry practitioners.
Applicants must hold a Bachelor's degree (or equivalent) in marketing, business, communications, or a related field, along with the required English language proficiency, to enroll in this program.
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Why Choose This Program?
Digital-First Curriculum
Gain hands-on experience with the analytics and digital marketing platforms modern brands rely on to reach and understand customers.
Consulting-Style Capstone
Apply your learning to a real brand challenge, building a portfolio piece that demonstrates strategic and creative marketing skill.
Consumer Insight Expertise
Develop a deep, research-based understanding of consumer psychology and behavior across diverse and emerging markets.
Leadership-Track Careers
Graduate ready for brand management, digital strategy, and marketing leadership roles across industries.
Worried About Tuition?
We've got you covered! TMU offers scholarships and financial aid to support talented students like you. Explore your options and make education affordable.
The MSc in Marketing covers six core areas: Strategic Marketing Management, Consumer Behavior, Digital Marketing & Analytics, Brand Management, Marketing Research, and a Consulting Capstone Project.
- Strategic Marketing Management
- Consumer Behavior and Market Psychology
- Digital Marketing, Social Media, and Analytics
- Brand Management and Communications
- International and Cross-Cultural Marketing
- Marketing Research Methods and Capstone Project
See the Program Curriculum for full module details.
Graduates of the MSc in Marketing are prepared for strategic and creative leadership roles across industries.
- Marketing Manager / Director
- Brand Manager
- Digital Marketing Strategist
- Market Research Analyst
- Product Manager
- Public Relations & Communications Manager
- E-commerce and Growth Manager
- Chief Marketing Officer (CMO) track
Frequently Asked Questions
How much does the MSc in Marketing program cost at TMU?
Tuition for this program at Tashkent Metropolitan University is $3,000 per academic year.
How long does the MSc in Marketing take to complete?
The MSc in Marketing is 2 academic years (4 semesters) full-time, leading to a Master of Science (MSc).
What qualification do I get from the program?
Graduates of the program are awarded a Master of Science (MSc) in Marketing from Tashkent Metropolitan University.
What are the entry requirements for the MSc in Marketing?
Entry requires a Bachelor's degree (or equivalent) in marketing, business, communications, or a related field, plus the required level of English proficiency (e.g. IELTS 6.0 or equivalent).
Unlock Your Future at TMU!
Apply now to Tashkent Metropolitan University and take the next step in your academic and professional journey! Explore our available scholarships and discover opportunities to make your education more affordable. Don't miss your chance to join a thriving graduate community — apply today!