Bachelor of Arts in Marketing

School of Business
Department of Economics

About This Program

The Bachelor of Arts in Marketing at Tashkent Metropolitan University is a cutting-edge program designed to equip students with the skills and knowledge required to thrive in the fast-paced world of marketing.

Combining theoretical foundations with hands-on experience, the program provides a comprehensive education that prepares students to meet the demands of modern businesses.

Students will explore key areas such as consumer behavior, digital marketing, brand management, and strategic marketing, gaining insight into how to connect with audiences and drive business growth.

With a curriculum aligned with international standards, the program emphasizes practical applications through case studies, real-world projects, and internships.

At TMU, marketing is more than a field of study—it’s a dynamic journey into the art and science of communication, creativity, and strategy.

This program is ideal for students who aspire to become leaders in the marketing industry, equipped to craft innovative campaigns, analyze market trends, and build impactful brands in an ever-evolving global landscape.

Program Discription

Program duration

6 semesters

Credits

110 Credits

Tuition fee

11,000,000 per semester

Scholarships

Academic excellence (see Scholarships)

Admission requirements

Successful Graduation of Foundation Program

Transfer

Application-based (see Transfer to TMU)

Why Choose This Program?

Global Perspective

Gain a deep understanding of international markets, consumer behavior, and cultural nuances, preparing you to excel in a globalized economy.

Practical Experience

Work on real-world projects, internships, and case studies with leading companies to apply your knowledge and build a professional portfolio.

Innovative Curriculum

Explore cutting-edge topics like digital marketing, brand management, data-driven decision-making, and social media strategies.

Career-Ready Skills

Develop expertise in market research, creative problem-solving, and communication—skills that are highly sought after by employers in the marketing field.

Program Content

The Bachelor of Arts in Marketing program covers a broad range of topics to ensure a well-rounded education. Key courses include:

  • Principles of Marketing
  • Consumer Behavior and Psychology
  • Digital Marketing
  • Marketing Information Systems
  • Project Management
  • Strategic Management
  • Product Design

Students will also participate in hands-on projects, internships, and capstone experiences that integrate their learning and prepare them for real-world challenges.

Click here to See the Program Curriculum.

Career Opportunities

Graduates of the Bachelor of Arts in Marketing program are prepared for exciting careers in various industries, including:

  • Marketing Management
  • Digital Marketing Specialist
  • Brand Manager
  • Market Research Analyst
  • Public Relations Specialist

With the demand for marketing professionals on the rise, TMU graduates have a competitive edge in the job market and are well-positioned to work in global organizations or launch their own ventures.