Bachelor of Arts in Marketing
School of Business
About This Program
The Bachelor of Arts in Marketing at Tashkent Metropolitan University is a cutting-edge program designed to equip students with the skills and knowledge required to thrive in the fast-paced world of marketing.
Combining theoretical foundations with hands-on experience, the program provides a comprehensive education that prepares students to meet the demands of modern businesses.
Students will explore key areas such as consumer behavior, digital marketing, brand management, and strategic marketing, gaining insight into how to connect with audiences and drive business growth.
With a curriculum aligned with international standards, the program emphasizes practical applications through case studies, real-world projects, and internships.
At TMU, marketing is more than a field of study—it’s a dynamic journey into the art and science of communication, creativity, and strategy.
This program is ideal for students who aspire to become leaders in the marketing industry, equipped to craft innovative campaigns, analyze market trends, and build impactful brands in an ever-evolving global landscape.
Program Discription
Program duration
6 semesters
Credits
110 Credits
Tuition fee
11,000,000 per semester
Scholarships
Academic excellence (see Scholarships)
Admission requirements
Successful Graduation of Foundation Program
Transfer
Application-based (see Transfer to TMU)
Why Choose This Program?
Global Perspective
Gain a deep understanding of international markets, consumer behavior, and cultural nuances, preparing you to excel in a globalized economy.
Practical Experience
Work on real-world projects, internships, and case studies with leading companies to apply your knowledge and build a professional portfolio.
Innovative Curriculum
Explore cutting-edge topics like digital marketing, brand management, data-driven decision-making, and social media strategies.
Career-Ready Skills
Develop expertise in market research, creative problem-solving, and communication—skills that are highly sought after by employers in the marketing field.
Program Content
The Bachelor of Arts in Marketing program covers a broad range of topics to ensure a well-rounded education. Key courses include:
- Principles of Marketing
- Consumer Behavior and Psychology
- Digital Marketing
- Marketing Information Systems
- Project Management
- Strategic Management
- Product Design
Students will also participate in hands-on projects, internships, and capstone experiences that integrate their learning and prepare them for real-world challenges.
Career Opportunities
Graduates of the Bachelor of Arts in Marketing program are prepared for exciting careers in various industries, including:
- Marketing Management
- Digital Marketing Specialist
- Brand Manager
- Market Research Analyst
- Public Relations Specialist
With the demand for marketing professionals on the rise, TMU graduates have a competitive edge in the job market and are well-positioned to work in global organizations or launch their own ventures.